Cable Television Advertising

Conway Corporation cable advertising offers local businesses the ability to reach a well-defined area. Compared with local newspapers, radio and broadcast television, we offer a low cost per unit, which gives you more advertising for your dollar

It’s a simple equation: Conway Corporation’s reasonable rates give our advertisers the opportunity to purchase multiple flights with multiple spots on multiple networks. And more times than not, it’s done for the cost (or less) of a single broadcast spot or print ad.

Local cable is a frequency medium. Quality commercials aired repeatedly will increase awareness and produce results.

Advertising on cable television gives businesses the ability to reach highly targeted audiences, both geographically and demographically, with maximum impact and minimum waste. These audiences are better educated and have higher disposable incomes, but more importantly, they buy more of the goods and services sold today.

Impact Local cable provides the excitement, power and impact of television, including sight, sound, motion and color to dynamically display and demonstrate products, services and locations.

Quality Programming Broadcast is losing share to basic cable on a daily basis. It is due to the emergence of high profile, quality programming on virtually every cable network. With programming like ESPN’s “NFL Football,” TNT’s “Nascar,” Fox News’ “The O’Reilly Factor” and countless others, basic cable will continue to erode the broadcaster’s share.

Change of Viewing Habits It’s no secret that cable has changed the viewing habits of the public permanently. Think about your own viewing habits. What are the shows that you absolutely could not go without? Now ask yourself how many of them are cable shows. Also, cable viewers are more involved with the programming because of the selection. This makes them more attentive to your commercial message.

Coverage / Stats / Rates

Conway Corporation has over 21,000 household cable subscribers.

Zip codes served are: 72032, 72033, 72034, and 72035.

Conway’s population, currently estimated at 52,262, is made up of the following:

66% of adults are 21 years or older
50% of adults are 25 - 54
15% of adults are 55+

Conway Corporation’s cable coverage includes:

94% of homes passed have Conway Corporation cable services
36+% have an annual income of over $50,000
57% of subscriber households have two or more vehicles
$152,500 represents the average cost per home purchase in 2000