Marketing, Local Programming wins regional awards
Conway Corp’s marketing and public relations department received three MIDI Awards at the 2017 Mid-America Cable Show held in Little Rock, Ark. In addition, the company’s local programming department also received a MIDI Award at the event.
The company’s 1 Gig Internet campaign featuring video, print and digital components won in the marketing and promotion category. Conway Corp was also recognized in the cable advertising: self-promotion category, for a 30-second commercial produced to promote the company’s home security service offering.
Marketing and Public Relations Manager Crystal Kemp and Marketing Coordinator Beth McCullough Jimmerson received recognition for these campaigns. Conway Corp marketing staff worked with advertising agency Eric, Rob and Isaac to produce these campaigns.
In the category of community programming, the company’s new web video series “Plugged In” was recognized. The show is produced by Public Relations Coordinator Jeff Matthews with contributions by Kemp and Jimmerson and airs weekly in Conway Corp’s social media.
Conway Corp production coordinators Wayne Bailey and Ryan Tucker were recognized in the local ad sales category for production of a spot for United Way’s annual fundraising campaign featuring kid spokesperson Karson Prince explaining the role of United Way in the community.
The Mid-America Cable Association is an industry association formed in 1958 to help telecommunication providers promote technical excellence, superior customer service, exemplary marketing and student scholarship. It includes cable telecommunications system operators in Kansas, Missouri, Nebraska, Oklahoma, Iowa, Arkansas and Texas. Conway Corp was competing with systems of 10,001-50,000 cable subscribers.
Public Relations Coordinator Jeff Matthews, Marketing Manager Crystal Kemp and Marketing Coordinator Beth McCullough Jimmerson